Music is an integral attribute of modern mass culture; every person on the planet is familiar with this type of art, appreciates it and loves it in its own way. Music today is very widely used in completely different fields. There are separate independent artists who are trying to convey their ideas to the world through music, cover-groups, creative associations, even the whole industry of commercial music, which cannot be imagined without pervasive Royalty Free licenses.
Music reaches us through all possible communication channels. It can be heard on radio, television, in video clips, films and TV shows, shopping centers and on the street. In addition, a modern person can simply turn on any music track that interests him on his mobile playing device, regardless of place and time. This is already more than just a hobby or a hobby. It is even more than just a cultural phenomenon.
And since demand is so great, then there must be a correspondingly large supply. Today, the musician’s work is thoroughly protected by relevant copyright laws and numerous licenses. They allow musicians to share the rights to use their tracks for a fee. An example of a popular type of licensing is a Royalty Free license for the commercial use of music. Being a musician today means having a profitable and interesting job.
An ordinary listener can fill his leisure time with his favorite songs, and, for example, the owner of a cafe or a store will be able to create a unique atmosphere in his institution, attracting new customers and bringing sales to a higher level. A video blogger using background music can make its videos more dynamic and exciting, increasing the performance of its channel. The authors of a short film will be able to achieve the desired atmosphere by simply inserting the desired melody in time. Music is, among other things, a good marketing tool that helps to repeatedly increase the interest of buyers, customers, viewers in their product.
However, the use of other people's copyright music in most cases can entail various sanctions from copyright holders: a video blogger video can be blocked or deleted, and a business lawsuit can be brought forward to a business owner.
Why is this happening?
In this context, music is the same commodity as milk and diapers. Just like banknotes and credit cards give us the right to drink milk and put on a diaper, special licenses make it possible to dispose of the right to use the purchased music product at our discretion.
Today there are a huge number of licenses under which you can get any music track for your use on certain conditions. This is a fairly flexible system that helps to solve all the problems of both parties at once: the author receives deductions, and the business owner receives music for commercial use.
Licenses can provide music both on a free basis, such as, for example, licenses of the Creative Commons group, and for deductions, the nature of which also varies. There are licenses that oblige the owner of the establishment to pay royalties to the author of the composition every time author's music is used. This can be inconvenient in a number of situations, especially when it comes to music that will play in shopping centers, where it will be played many times a day. However, there are licenses that allow one-time pay and never again think about it, getting rights to use music that are not limited by time frames. These licenses include the Royalty-free license.
Initially, the Royalty Free license was designed to distribute photos on photo stocks, but over time it migrated to the music industry. Royalty Free license is ideal for using music for commercial purposes, since payment is one-time, there is no need for regular royalties, and a business owner who wants to use music receives a fairly wide range of rights. Musical compositions purchased under this license can be used an unlimited number of times, while the cost of the license itself is quite low, which is ideal for doing business.
Naturally, the Royalty Free license does not give full rights to the composition; certain restrictions are still present. So, the buyer does not have the opportunity to resell the right to use to another person, nor does he have the opportunity to attribute the authorship of the work to himself. In addition, the melody purchased under this license cannot be used as a trademark.
The low price and a fairly wide range of possibilities are compensated by the fact that the same melody can be bought by an unlimited number of people, so there may be no talk about the uniqueness and exclusivity of the right to speak, however, this is absolutely not important when using music in their videos or public places.
Royalty Free music for commercial use is sold on a large number of sites, and the selection of compositions, already wide, is increasing every day. To find a composition that is suitable for each specific situation is simple, you just need to start searching. In addition, the Royalty Free license is quite flexible in itself, and the buyer has the opportunity to adjust the cost of the final license by choosing the functions that he will need. So, for example, the cheapest Royalty-free music may have some restrictions on the number of plays, depending on where the music is supposed to be used. There is also an expanded, more expensive version of the Royalty-free license for the commercial use of music, which allows the buyer to use a song or melody as their trademark or advertisement.
The closest analogue to the Royalty Free license is Creative Commons, which grants the right to use a music track for free, imposing its limitations. However, there are also such versions of the royalty free license for music, which are also provided free of charge. As a rule, beginners often provide music for free, either little-known musicians or musical groups to gain popularity, or for some other reasons.
For purely commercial interests, the Royalty Free license helps legally use the music product you need - simple and relatively inexpensive, by the standards of other licenses, it does not limit the buyer either in the number of plays or in their duration. The blogger will not have any problems with monetization of his videos, and the businessman will not be in court if they legally use other people's music by buying a Royalty Free license. In addition, the license is extremely beneficial to the authors themselves: they can sell the same song or melody several times.
Thus, the Royalty Free license is an ideal solution for the commercial use of music and the monetization of videos or films.